Burberry's commitment to British elegance, tradition, and its ability to blend heritage with modernity has contributed to its enduring popularity and success in the world of luxury fashion.
Burberry is a renowned British luxury fashion brand that has become synonymous with elegance, tradition, and timeless style.
Established in 1856 by Thomas Burberry, the brand has a rich heritage and a long-standing reputation for craftsmanship and quality.
History and Early Years of the Fashion House
Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England.
Burberry's Headquarters, London, UK. Image Source: static2.gensler.com/uploads/hero_element/54..
It designs and distributes ready-to-wear, including trench coats, leather accessories, and footwear.
Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his store in Basingstoke, Hampshire, England.
By 1870, the business had established itself by focusing on the development of outdoor attire.
In 1879, Burberry introduced gabardine to his brand, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving.
In 1891, Burberry opened a shop in the Haymarket, London.
In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning "forwards", and it was registered as a trademark in 1909.
In 1911, the company became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica.
A Burberry gabardine jacket was worn by George Mallory on his attempt on Mount Everest in 1924.
Adapted to meet the needs of military personnel, the "trench coat" was born during the First World War; it was worn by British officers in the trenches.
After the war, it became popular with civilians.
The Burberry check has been in use since at least the 1920s, primarily as a lining in its trench coats.
The celebrity motorcycling sisters Betty and Nancy Debenham wore their trench coats for travelling and racing in the 1920s and recommended the garment in their 1928 book Motor-Cycling for Women.
Burberry also specially designed aviation garments. They outfitted Mrs. Victor Bruce for her 1930 round-the-world flight and her one-woman flight to Japan.
She wore a reversible coat with waterproof gabardine outside for flying and with a tweed inner side that could be turned outside to create a smart look for disembarking under the glare of the publicity her exploits attracted.
In 1937, A. E. Clouston and Betty Kirby-Green broke the world record for the fastest return flight from London to Cape Town in The Burberry airplane that was sponsored by the brand.
Burberry was an independent family-controlled company until 1955 when Great Universal Stores (GUS) assumed ownership.
Burberry's influence on fashion around the world
During the 1970s and 1980s, Burberry signed agreements with worldwide manufacturers to produce goods complementary to the existing British collection, such as suits, trousers, shirts, sportswear, and accessories, for men, women, and children.
These products, designed under the strict control of headquarters in London, were produced and distributed through independent retail stores worldwide as well as through the Burberry stores, and contributed to the growth of the brand in sales and profits through to the late 90s, although the full extent of sales was not apparent in the parent company accounts since much was done through licensed agreements.
Burberry has had a significant influence on the global fashion landscape, shaping trends and leaving an indelible mark on the industry.
Burberry's trench coat is a fashion staple that has transcended generations. Its timeless design has inspired numerous other brands to create their versions of the classic trench, establishing it as a must-have item in many wardrobes worldwide.
The Burberry check pattern is instantly recognizable and has become an iconic symbol of luxury and sophistication. The success of this distinctive design has influenced other brands to create their signature patterns, aiming for a similar level of brand recognition.
Burberry showcase of British elegance and tradition
Burberry has played a key role in globalizing the concept of British style.
The brand's classic, refined aesthetic has showcased the appeal of British elegance to a worldwide audience, influencing fashion preferences and encouraging the appreciation of traditional craftsmanship.
Burberry has successfully blended its rich heritage with contemporary fashion trends. This approach has influenced other brands to embrace their historical roots while staying relevant in the ever-evolving world of fashion.
Burberry has long been celebrated for its showcase of British elegance and tradition in the world of fashion. Several key elements contribute to the brand's embodiment of these qualities:
Heritage Trench Coat: The Burberry trench coat is a quintessential example of British elegance and tradition. Originally designed for the military, the trench coat became a timeless piece synonymous with Burberry's commitment to craftsmanship and practicality. Its enduring popularity showcases the brand's ability to combine traditional tailoring with a modern aesthetic.
The Long Kensington Heritage Trench Coat. Image Source: assets.burberry.com/is/image/Burberryltd/59..
Timeless Design Aesthetics: Burberry is known for its classic and timeless design aesthetics. The brand's commitment to clean lines, neutral color palettes, and simple yet sophisticated patterns reflects a sense of enduring elegance. This approach resonates with individuals who appreciate the traditional British style.
Iconic Check Pattern: The Burberry check pattern, with its camel, black, and red plaid design, is an iconic symbol of the brand. Originally used as a lining for the trench coat, this pattern has become synonymous with British luxury and is a prime example of how Burberry pays homage to its heritage while maintaining a contemporary appeal.
British Craftsmanship: Burberry takes pride in its commitment to British craftsmanship. The brand places a strong emphasis on using high-quality materials and employing skilled artisans in the creation of its products. This dedication to craftsmanship adds a sense of tradition to each piece, reflecting a heritage of excellence.
Innovative Fashion Shows in Iconic Locations: Burberry is renowned for its innovative and often grand fashion shows. The brand has hosted runway events in iconic British locations, such as the London Regent Street store, showcasing its designs against a backdrop of historic architecture. This fusion of tradition and modernity is a testament to Burberry's ability to celebrate its British roots in a contemporary context.
Association with British Culture: Burberry has established strong connections with British culture and the arts. Collaborations with British musicians, actors, and artists contribute to the brand's cultural identity, emphasizing its commitment to the creative spirit of Britain.
Use of British Icons in Marketing: Burberry often incorporates British icons and landmarks into its marketing campaigns. This includes featuring British models, actors, and landscapes in promotional materials, reinforcing the brand's association with British elegance and tradition.
Flagship Stores with a Distinctive British Touch: Burberry's flagship stores, especially the ones in London, are designed to reflect a sense of British luxury. The architecture and interior design often incorporate traditional elements, creating an atmosphere that pays homage to the brand's British heritage.
In essence, Burberry's showcase of British elegance and tradition is evident in its commitment to timeless design, craftsmanship, iconic symbols, and its ability to seamlessly blend tradition with modernity.
The brand continues to be a global ambassador for British style, capturing the essence of elegance and tradition in every collection.
Burberry's Diversified Product Lines
Burberry's successful expansion into various product categories, including clothing, accessories, fragrances, and cosmetics, has inspired other luxury brands to diversify their offerings. This diversification strategy allows brands to cater to a broader consumer base and stay competitive in the evolving market.
Here is an overview of Burberry's diversified product lines:
Clothing:
Trench Coats: The iconic trench coat remains a cornerstone of Burberry's offerings.
Image Source: assets.burberry.com/is/image/Burberryltd/94..
Ready-to-Wear Collections: Seasonal collections for men, women, and children, including dresses, suits, outerwear, and casual wear.
Image Source: assets.burberry.com/is/image/Burberryltd/37..
Accessories:
Bags and Handbags: A wide range of handbags, totes, and clutches featuring Burberry's signature designs.
Image Source: assets.burberry.com/is/image/Burberryltd/01..
Scarves: Scarves and shawls are often adorned with the classic Burberry check pattern.
Image Source: assets.burberry.com/is/image/Burberryltd/45.._V3_SL_1$&wid=2100&hei=2100
Belts and Hats: Leather belts, caps, and hats complementing the brand's clothing.
Footwear:
Shoes: Burberry offers a variety of footwear, including boots, sneakers, heels, and loafers, showcasing both classic and contemporary styles.
Fragrances:
Perfumes and Colognes: Burberry has a line of fragrances for men and women, often reflecting the brand's elegant and modern sensibilities.
Image Source: fragrances.com.ng/media/catalog/product/cac..
Eyewear:
Sunglasses and Optical Frames: Burberry eyewear incorporates the brand's iconic elements, providing a stylish accessory option.
Image Source: himalayaoptical.com/cdn/shop/files/0BE4396U..
Beauty and Cosmetics:
Makeup and Skincare: Burberry has ventured into the beauty sector with makeup products and skincare items.
Image Source: i.pinimg.com/736x/ba/48/d0/ba48d0e77f068533..
Watches and Jewelry:
Watches: Burberry offers a range of timepieces for men and women.
Jewelry: Collections of jewelry featuring the brand's design aesthetics.
Image Source: qph.cf2.quoracdn.net/main-qimg-cc4f4ac7b147..
Home and Lifestyle:
Home Accessories: Burberry has introduced products for the home, such as blankets and cushions.
Travel Accessories: Items like passport holders and luggage tags reflecting the brand's luxury lifestyle.
Image Source: image.harrods.com/burberry-wool-check-cushi..
Children's Wear:
Kid's Clothing: Burberry provides a selection of clothing for children, including mini versions of its iconic pieces.
Image Source: i.pinimg.com/564x/59/96/3a/59963ae25734efae..
Digital Innovations:
- Burberry has been a pioneer in integrating technology into its products and shopping experience, such as interactive runway shows and digital campaigns.
In essence, Burberry's showcase of British elegance and tradition is evident in its commitment to timeless design, craftsmanship, iconic symbols, and its ability to seamlessly blend tradition with modernity. The brand continues to be a global ambassador for British style, capturing the essence of elegance and tradition in every collection.